GENERIC
A GENDER-NEUTRAL SKINCARE BRAND FOR THOSE NEW TO SKINCARE
FOR ASMBLY AGENCY, LOGO & ART DIRECTION BY JACKSON WILLBANKS, PHOTOGRAPHY BY DEMETRIUS MCCULLOUGH – 2019
SERVICES
CREATIVE DIRECTION, GRAPHIC DESIGN
FOCUSING ON THE GEN-Z CONSUMER, CONNOR REFERENCED YOUTHFUL AND HONEST DESIGN LANGUAGES TO BUILD OUT CONCEPTS AND VISUAL MOOD BOARDS FOR ALL CREATIVE ASPECTS OF GENERIC, ASIDE FROM LOGO DESIGN. HIS ROLE ALSO INVOLVED PLANNING AND OVERSEEING EVERY PHOTOSHOOT TO ENSURE THE BRAND GUIDELINES WERE MET.
IN ADDITION, CONNOR EXECUTED VARIOUS DIGITAL AND PRINT DESIGNS FOR GENERIC CONSISTING OF SOCIAL CONTENT, PACKAGING, AND VARIOUS MARKETING MATERIALS.
FOR ASMBLY AGENCY, LOGO & ART DIRECTION BY JACKSON WILLBANKS, PHOTOGRAPHY BY DEMETRIUS MCCULLOUGH – 2019
SERVICES
CREATIVE DIRECTION, GRAPHIC DESIGN
FOCUSING ON THE GEN-Z CONSUMER, CONNOR REFERENCED YOUTHFUL AND HONEST DESIGN LANGUAGES TO BUILD OUT CONCEPTS AND VISUAL MOOD BOARDS FOR ALL CREATIVE ASPECTS OF GENERIC, ASIDE FROM LOGO DESIGN. HIS ROLE ALSO INVOLVED PLANNING AND OVERSEEING EVERY PHOTOSHOOT TO ENSURE THE BRAND GUIDELINES WERE MET.
IN ADDITION, CONNOR EXECUTED VARIOUS DIGITAL AND PRINT DESIGNS FOR GENERIC CONSISTING OF SOCIAL CONTENT, PACKAGING, AND VARIOUS MARKETING MATERIALS.
