A LUXURY CLOTHING BRAND ROOTED IN WESTERN AMERICANA
BY CONNOR RIVALDO, PHOTOGRAPHY BY GREGORY DAVALOS & DEMETRIUS MCCULLOUGH – 2021 – PRESENT
SERVICES
CREATIVE DIRECTION, ART DIRECTION, GRAPHIC DESIGN, BRANDING
CONCEPTUALIZED IN FEBRUARY OF 2020, STAND BY ME IS THE MOST RECENT BRAINCHILD OF CONNOR RIVALDO. UTILIZING HIS EXPERIENCE IN THE START-UP AND ADVERTISING WORLDS, CONNOR WAS ABLE TO BRING HIS VISION FOR THE BRAND TO LIFE, WHILST SPREADING THE ETHOS OF “STANDING BY ONE ANOTHER.”
IN ADDITION TO DESIGNING THE CLOTHING, CONNOR BUILT OUT AND EXECUTED THE ENTIRE BRAND IMAGE AND DIRECTION OF STAND BY ME. THE MINIMALIST BRANDING PROVIDES A BOLD, YET TIMELESS STRUCTURE ACROSS BOTH PRINT & DIGITAL APPLICATIONS OF THE BRAND. THE WEBSITE PROVIDES THE SAME MINIMALIST DESIGN LANGUAGE, WITH A STATIC LAYOUT AND FLOW THAT KEEPS THE LUXURY CONSUMER IN MIND.
INSPIRED BY WESTERN AMERICANA, THE LOOK BOOK WAS SHOT IN JOSHUA TREE, CA, WITH A MODEL WHO COULD CHANNEL THE ATTITUDE OF ICONIC ROCKSTARS OF THE PAST. WEBSITE & SOCIAL CONTENT TRANSLATES THIS SAME AESTHETIC THROUGH A MORE PRODUCT-FOCUSED LENS.
BY CONNOR RIVALDO, PHOTOGRAPHY BY GREGORY DAVALOS & DEMETRIUS MCCULLOUGH – 2021 – PRESENT
SERVICES
CREATIVE DIRECTION, ART DIRECTION, GRAPHIC DESIGN, BRANDING
CONCEPTUALIZED IN FEBRUARY OF 2020, STAND BY ME IS THE MOST RECENT BRAINCHILD OF CONNOR RIVALDO. UTILIZING HIS EXPERIENCE IN THE START-UP AND ADVERTISING WORLDS, CONNOR WAS ABLE TO BRING HIS VISION FOR THE BRAND TO LIFE, WHILST SPREADING THE ETHOS OF “STANDING BY ONE ANOTHER.”
IN ADDITION TO DESIGNING THE CLOTHING, CONNOR BUILT OUT AND EXECUTED THE ENTIRE BRAND IMAGE AND DIRECTION OF STAND BY ME. THE MINIMALIST BRANDING PROVIDES A BOLD, YET TIMELESS STRUCTURE ACROSS BOTH PRINT & DIGITAL APPLICATIONS OF THE BRAND. THE WEBSITE PROVIDES THE SAME MINIMALIST DESIGN LANGUAGE, WITH A STATIC LAYOUT AND FLOW THAT KEEPS THE LUXURY CONSUMER IN MIND.
INSPIRED BY WESTERN AMERICANA, THE LOOK BOOK WAS SHOT IN JOSHUA TREE, CA, WITH A MODEL WHO COULD CHANNEL THE ATTITUDE OF ICONIC ROCKSTARS OF THE PAST. WEBSITE & SOCIAL CONTENT TRANSLATES THIS SAME AESTHETIC THROUGH A MORE PRODUCT-FOCUSED LENS.
